Blog

Onboarding and
activation.

Writing on product tours, user activation, and the work that actually moves metrics. From the team building Guide.js.

April 16, 2026

Product tours don't activate users. Your product does.

A tour can shorten the climb to value, but it can't create the value. If your activation depends on the tour, fix the product instead.

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April 10, 2026

How to build a product tour in React

Ship a working four-step React product tour in under an hour. No backend, no provider wrapping, no global store.

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April 4, 2026

When to use a product tour (and when not to)

Tours work for orienting new users and announcing UI changes. They fail as a patch for confusing products. Four good cases, four bad.

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